Joe Bridge (1886–1967), *Voisin*, 1954 (1922)

Lithograph, paper, 71 x 53 cm (inside the mat), mat dimensions: 82 x 64 cm; signed and dated on the plate, lower right: “Joe Bridge 1922”; publisher: Atelier Mourlot.

The inscription “Je viens vous voir……en voisin” means “I’m coming to see you… as a neighbor.”

This is a play on words, as the poster advertises the luxury French car brand Voisin, produced from 1919 to 1939. Voisin is the surname of the brand’s founder and, in a direct translation, means “neighbor.”
Jean-Louis-Charles-Joseph Barrez, known as Joë Bridge, was born in Nowy and died in Paris. He was a French lyricist, caricaturist, and athlete, known for his posters and compositions. In 1920, in reaction to modernism, he founded the Republic of Montmartre, an association of satirical artists and designers.


Gabriel Voisin (1880–1973) was an aviation pioneer and entrepreneur who abandoned aircraft manufacturing after being traumatized by the consequences of the use of his latest aircraft during World War I and turned to automobile production. Avions Voisin cars enjoyed an excellent reputation, but due to their high price, their user base was limited. This select group included, among others, the presidents of France and Argentina, Le Corbusier, the Sultan of Morocco, the King of Serbia, and the princes of Siam. The price of the C25 Aérodyn piece produced between 1934 and 1937 (only 7 were built) was 88,000 francs. A Bugatti 57 cost 70,000 francs at the time.


The settings shown in the renderings are for illustrative purposes only and do not constitute a commercial offer.